Competing Products v1

I was poking around the internet and found the following travel hair dryers that are currently available on the market, click on the links to see pictures:

Ionic 1,875 Watt Hair Dryer from Brookstone (info copied from Brookstone website):

• Price - $40.00
• Two speed settings and "cool shot" button
• Handle folds for travel.
• Includes removable concentrator and drawstring travel pouch.
• ETL-listed.
• 7" L x 3" W x 3½" H (folded). 69" L cord.
• "The Brookstone Advantage
  True dual-voltage capacity allows for use around the world. Converts from 125v to 250v at the flip of a switch."

1,600 Watt Mini Hair Dryer by Helen of Troy L.P. (found this one on the DoItBest website):

• Price - $12.49
• "This sleek dryer is designed to go anywhere, pack anywhere, style anywhere. Compact design is perfect for home or travel. 2 heat and 2-speed settings. Dual voltage. ALCI safety plug."

1,200 Watt Overnight Travel Dryer by T3 (all info from Nordstroms website):

• Price - $130.00
• Swivel handle design.
• Dual voltage (110V or 220V).
• 1200-watts of power.
• 48-month comprehensive manufacturer's warranty.
• Compact and collapsible for easy storage and travel.
• Suitable for use the world over—with appropriate plug adaptor (not included).

Here is a first look at three different hair dryers, based on price, that gives us a look at some of the common features as well as some of the differentiating features. We should use these features as well as any others that we discover in researching competing products to shape the questions we ask in any market research.